Lead Guarantee terms

How it works

• Before you pay anything, we agree your lead target with you in writing.
• Until you reach it, you are on Premium Management and pay no management fee.
• Premium Management is typically $2,000 + GST a month.
• We keep working until the agreed leads are delivered. There is no time limit.

How your target is set

Your target depends on factors that differ from firm to firm. We set it from these before you pay, and never change it afterwards without your agreement:

• Your office location and the search demand in your area.
• Your monthly ad budget.
• Your reviews, results and other social proof.
• Your willingness to use the offer and positioning we recommend.

What counts as a lead

• A lead form enquiry, or a tracked phone call from your ads, recorded in the CRM.
• There is no minimum call length.
• Spam, duplicates, job seekers and sales calls are not counted.

What we need from you

• Your agreed monthly ad budget kept running. If the budget changes, the target is re-stated to match.
• Ad spend paid by you, direct to Google and Microsoft.
• The landing page, tracking and offer left as agreed.
• Enquiries answered promptly.

Estimates are not guarantees

Any estimate or projection we give you is an estimate only. Cost per lead and cost per enquiry are not guaranteed. The guarantee is the agreed number of leads, not a cost per lead.

After the target is reached

You choose what happens next: stay on Premium Management, move to standard management at $1,000 + GST a month with no fixed contract, or take the ads in-house.

What the guarantee does not cover

• Ad spend is not refunded. It is paid to the ad platforms, not to us.
• The build fee is not part of the guarantee.

Your rights

This guarantee is in addition to your rights under the Australian Consumer Law, and does not limit them.

Notes on figures on our pages

• Advertising spend and leads ("$5.7 million in advertising spend and over 229,000 leads"): Google, Microsoft and Meta Ads accounts managed by our team, 2020 to 2026, from client reports, invoices and the ad platforms. Updated 19 October 2026.
• Timing: established accounts that are rebuilt typically see cost per lead improvements within weeks and become consistent within the first and second month. New ad accounts can be slower to start but typically become consistent around months 3 to 4, improving in lead count and cost per lead each month before that.